BRINGING FIDO TO WORK: SMAK
It’s a known fact that dogs at the office are nothing but a good thing. They make for a positive atmosphere, lower stress levels, spark and energize conversations, and are condusive to creativity and job fulfillment. Not a bad line-up of pros. Gastown is a dog-loving neighbourhood, and you would be surprised at how many four-legged friends are an essential part of our burgeoning businesses. We are bringing back the series with Edison, the Dogfather at Smak.
NAME: Edison aka the Dogfather
BREED: Red Boston Terrier
AGE: 7
POSITION: I am the watchdog/doorman, and work with a bunch of creative individuals at a conversation agency called Smak. Being a part of a conversation agency means we create marketing ideas and executions that go deeper to shift hearts and minds by catalyzing conversations that never end. Once and a while, I chime in on brainstorm (aka bark-storm) sessions to help the agency create conversations that will get everyone talking, people and dogs alike! Like a loud woof in a dog park, we work to create talk-worthy solutions based on smart strategies and fresh, creative thinking. Never cookie cutter, our work has a massive impact that echoes after the first attention grabbing moment; in tweets, posts, articles, newscasts, doggy barks and human conversation.
Edison with Nikki Hedstrom – Smak’s Director of Western Canada
WHAT I DO: Meetings. Sleep. Repeat. But there is never a dull moment at the studio! This summer, I’ve been keeping my doggy eyes on the lookout at the door as the Smak team creates campaigns for brands like The Dairy Farmers of Canada, Winners, Volkswagen, and Telus to name a few. Often my doggy brain is included in the creative process of brainstorming and executing a campaign. We try to focus on what makes our clients different and special. Once an idea has been decided upon, I work with the team to focus on logistics to ensure the impact or our conversation has a ripple effect that lives forever. Being a part of the creative process can be tough on a doggy’s brain, so I like to blow off some steam through ping-pong battles at the studio. Ah yes, and also poker – have you seen my poker face? They don’t call me the Dogfather for nothing!
Visit Edison the Dogfather in action at Smak located on 326 West Cordova Street.
T. 604-677-1851
